Lead Increase
13x
Reduction in CPR
93%
DrWell is a healthcare brand focused on modern medical weight-loss solutions. As demand for GLP-1 and physician-guided weight management programs continued to grow, the company needed a scalable acquisition system to consistently reach qualified leads and generate predictable demand. DrWell partnered with Roveia to build a performance-driven acquisition engine capable of reaching the right audiences, generating high-quality leads, and supporting rapid growth.
Discovery
We reviewed DrWell’s previous marketing campaigns and audience targeting. While they had experimented with multiple agencies and advertising platforms, campaigns were often attracting the wrong type of traffic. Search platforms like Google made it difficult to distinguish between different types of user intent, which led to inconsistent lead quality and inefficient ad spend. The core challenge wasn’t a lack of demand, it was ensuring campaigns were reaching the right audience segments with the right messaging.
Platform & Audience Strategy
After evaluating campaign performance, we restructured the acquisition strategy around Meta’s advanced audience modeling capabilities. Using DrWell’s existing data, we built lookalike audiences based on individuals already interacting with the brand. This allowed campaigns to reach similar high-intent audiences across the United States. This pivot significantly improved targeting accuracy and increased the number of qualified leads entering the funnel.
Full Funnel Campaign Structure
We implemented a full-funnel paid media strategy designed to capture attention, generate engagement, and drive high-intent conversions. Top-of-funnel campaigns introduced DrWell’s solutions to new audiences across the U.S., helping build awareness. Mid-funnel campaigns focused on educational content and value-driven messaging to nurture interest and encourage deeper engagement. Retargeting campaigns then focused on converting engaged visitors into qualified leads.
Creative & Messaging Optimization
Creative testing focused on messaging that highlighted the growing demand for modern weight loss solutions and the growing demand for modern weight loss solutions and the opportunity for brands in the space to capture that demand. Campaign messaging emphasized simplicity, scalability, and the ability to introduce new weight loss programs without unnecessary operational complexity. These themes resonated strongly with the target audience and drove strong engagement. Ongoing creative testing continued improving campaign performance while maintaining efficient traffic costs and consistent lead generation.
A full-funnel strategy and improved targeting which increased qualified leads from 15-20 per month to 200+, significantly expanding DrWell’s sales pipeline.
Reduction in CPR
Increase in Leads
New Qualified Leads
Demos Booked
“Before Roveia, we were talking about maybe 15 to 20 leads in a month. Now it’s over 200.”
Let’s build a compliant, scalable growth engine.
Designed for performance.
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